Middle East, April 22, 2025 – GMC is proud to introduce the ‘JIMS’ Edition of the Sierra, an exciting new special edition truck that combines the raw power and performance GMC Sierra is known for, with design elements that pay homage to the heart and soul of the Middle East. Affectionately known as ‘JIMS’ in the region, this edition honors the passion and resilience of the GCC’s drivers, offering a vehicle that is both powerful and uniquely reflective of the region’s bold lifestyle.

"The Sierra has long been a favorite among those who value power, reliability and versatility in their vehicles,” said Furrukh Jawaid, Chief Marketing Officer of General Motors Africa and Middle East. “By leveraging our GM Accessory lines, we’re able to create a limited edition that not only pays homage to the Sierra’s legacy but also celebrates the boldness and pride of the Middle East. The JIMS Edition is a truck designed for the adventurous spirit, built with custom features that resonate with the values and lifestyle of our GCC customers.”

Built on the Elevation trim, this JIMS edition is powered by the Sierra’s 5.3L V8 engine, delivering 355 horsepower and 583 Nm of torque. It is inspired by the region’s breathtaking landscapes from endless deserts to rugged mountains and is designed for those who demand both adventure and style. Key features include:

• Custom design elements – featuring custom decals of the topographical map of the Middle East, celebrating the region’s rich geography. The exclusive JIMS badging is proudly displayed on the front grille, tailgate and interior, signifying its unique identity.
• Premium styling – Boasting bold custom moldings, distinctive wheels and unique finishes that enhance its road presence.
• Exclusive collectibles and limited-edition accessories that reflect the passion of GMC fans, making every drive in a JIMS Edition a special experience

This edition doesn’t just look good – it’s designed to take you off the beaten path with confidence. Essential off-road capabilities include:

• Underbody skid plate protection for rugged durability
• Wheel options including 18” Off-Road tires & 22” Wheels (Crew Cab only)
• Dual exhaust outlet for added performance
• Spray-in bedliner to protect the truck bed from wear and tear, ensuring maximum durability

Inside the cabin, drivers are welcomed by advanced technology and convenience features including a 12.3-inch Driver Information Center and a 13.4-inch infotainment touchscreen. For added peace of mind, OnStar connectivity comes standard, offering 24/7 Advisor assistance and ensuring you’re always connected, no matter where your journey takes you.

A Tribute to the Region’s Spirit

The new Sierra JIMS edition is now available at GMC dealerships across the UAE, KSA, Bahrain, Kuwait, Oman, and Qatar. For more information on pricing and availability, visit www.gmcarabia.com or contact your local GMC showrooms.