Growth Strategy
GM has the scale and ingenuity to make a difference
Our growth strategy is the compass for where we are going. It’s a context for the choices we make and don’t make in pursuit of our vision of Zero Crashes, Zero Emissions and Zero Congestion.
We are creating a culture for innovators in which ideation is deeply valued, and agility is paramount.
Customer Experience
We are focused on delivering a world-class customer experience while growing brands, loyalty and software enabled services.
Social Impact
We are creating a leading health and safety culture while striving for a diverse, equitable and inclusive team.
Workplace
We innovate now while we look ahead toward tomorrow. We take responsibility and win with integrity. We are one team.
We are creating shared value for society and our stakeholders and are all-in on electric vehicles.
Product Leadership
Our goal is to have a global vehicle portfolio with advanced platforms and leading-edge technology including electric and autonomous vehicles.
Advance Platforms
We are advancing platforms like Ultium and OnStar®, leveraging existing businesses such as GM Financial and Defense while pioneering new markets in areas like Insurance.
Enterprise
We are leveraging our manufacturing capabilities, our global scale and our collaborations, plus modernize global inventory model and logistics for good.
SOCIAL IMPACT
People, Environment, Communities
STEM
Education
Inspiring the next innovators in science, technology, engineering and math.
Vehicle and
Road Safety
Working toward a future with zero crashes.
Community Development
Empowering individuals while building communities.
Climate
Equity
Inclusive solutions that bring everybody along.
NEW MARKETS & BUSINESSES
OnStar Brand Grows and Diversifies
OnStar is a name that has stood for safety for 25 years. And now the OnStar Guardian™ app1 allows members and their loved ones to take OnStar’s added peace of mind with them anywhere they go, regardless of vehicle. The introduction of the OnStar Guardian app is part of GM’s commitment on opportunities beyond vehicle sales to make the road a safer place for everyone.
In 2020, GM expanded into new, complementary insurance offerings with OnStar Insurance Services2. In the future, OnStar Insurance Services plans to transform traditional models to make the insurance process more personalized, fair, easy-to-use and secure for customers.
EV600 limited availability Q4 2021. Available to order Q1 2022.
COMMERCIAL DELIVERY & LOGISTICS
BrightDrop®
BrightDrop is a new business of GM that’s reimagining commercial delivery and logistics for an all-electric future.
Global e-commerce continues to grow at an unprecedented rate, and consumers want their deliveries to arrive faster than ever. BrightDrop’s suite of connected products, software and services will help enable a smarter, more sustainable future by reducing tailpipe emissions in our cities and congestion on our streets.
TRUCKS
Market dominance
The GMC MultiPro Tailgate and CarbonPro, the world’s first carbon fiber truck bed, are just two of many recent GM truck innovations. The MultiPro tailgate debuted on the GMC Sierra and is now a differentiator in the EV truck segment for being standard on the HUMMER EV Edition 1 Pickup*. And the CarbonPro truck bed is the perfect combination of innovation, strength and durability.
*Initial availability Fall 2021
- U.S. only. Available on select Apple and Android devices. Mobile Crash Response services are intended for use in vehicles only. Service coverage varies with conditions and location. Service availability, features and functionality vary by device and software version. Active OnStar Safety & Security plan or bundle, OnStar Guardian service plan add-on, cell reception, and device data connection required. Terms apply. Device permissions are required for app to operate properly. OnStar links to emergency services. Device and app may not transmit all crash data. See onstar.com for details and limitations. Pricing and availability subject to change. Cadillac owners are not eligible for this offer. Offer requires that you associate an approved payment method on file to your account and authorize recurring payments for your service plan. The amount and frequency of each recurring payment are based upon the service(s) and payment interval(s) you select from the options provided. You may cancel at any time by calling 1.888.4ONSTAR (1.888.466.7827).
- Insurance policies sold through OnStar Insurance Services, Inc. (“OnStar Insurance Services”) are underwritten and issued by member companies and affiliates of Homesite Group Incorporated (collectively, “Insurers”) and are not available in all states. Insurers are not affiliated with OnStar Insurance Services or its affiliates. Insurance policy prices, coverages, features, terms, benefits, exclusions, limitations and available discounts vary among these Insurers and are subject to qualifications. Privacy policies also vary by Insurer. OnStar Insurance Services assumes no responsibility for any claims and makes no representations regarding the terms and conditions of any policies issued by the Insurers. The insurers are solely responsible for any claims, and coverage is subject to policy terms and conditions. All products quoted and sold through OnStar Insurance Services, Inc. OnStar Insurance Services, Inc. is a licensed agency domiciled in Arizona and has its principal place of business at 100 Renaissance Center, Detroit, MI 48243. Arizona Agency No. 3001046160. OnStar and the OnStar Logo are service marks of OnStar LLC, used under license.